Search Engine Optimization
tips and tricks for beginners part 1

Definitely every novice SEO optimizer needs guidance and advice on how to structure his workflow, what to focus on and what is actually important to begin with. The material is quite complex and if you skip some of the initial steps it can get lost from the beginning in the countless analysis softwares, optimization techniques, ways of  content writing and more and more, hundreds of processes.

It is good for every beginner optimizer to build some system of work and habits to follow during the working day. All this would help him enter the field more easily.

Let us give you some tips, here, from which we hope that beginners in the field will learn something and it will be useful to them in the future.

1. Morning SEO plan

Starting the day with morning meditation is a great way to plan a strategy for the success of your website. An SEO strategy mainly consists of keyword research, gathering quality information, organizing structure, setting goals, link building, analysis and reporting.

2. Let's start the day with the keywords

Keywords are important because they are the link between what the user is looking for and the content you provide to meet their needs. Your goal in search engine rankings is to drive organic traffic to your website from search engine results pages. The keywords you use in your content help users find your page more easily. Keyword analysis tools include Google Console, Google Adwords, Ubersuggest, and more.

3. You must have an unique content

 
  • Take the time to research quality information

     

  • Provide user convenience – design, arrangement of information, formatting of the text, visual elements, etc.

     

  • Check for grammatical and spelling mistakes

4. The client is NOT always right

 
We cannot always satisfy the client’s claims, and his desire for immediate ranking is impossible. It is a long, constant and difficult process. To speed up this process, focus on:
  • SEO – Ensures that your website is visible to Google Bots and other indexing programs
  • Domain – Choose a trusted domain, but keep in mind that you will notice results after at least six months
  • Keyword competition – at first you will want to use popular words, but if you have a new site it is advisable to start with less popular ones, as strong competition does not use them. As you develop, you can raise the level of your keywords
  • Content Quality – Regularly adding new, original, high-quality content to your page will support the search bots (programs) that browse your page, and may result in higher rankings.

5. Profession "Link-Builder"

Back – links are links created when one website links to another. They are important because they represent the interest of users from one site to another, and the structure is as follows:

Backlinks consist of four components:

  1. Start link label (<a) – tells the search engine that the link to something else is to follow
  2. Link link location (href = ”https://switchvarna.com”>) – “href” means a link to a hyperlink, and the text inside the quotes shows the URL to which the link is directed
  3. Visible link text (about us) – this is the text that users see on the page they are on or want to click on
  4. Close link label (</ a>) – the end of the search engine link label

Expect some more useful tips from us for all beginner SEO optimizers in the second part of our article.

This is definitely one of the most interesting and promising areas in digital marketing if you have decided to build a career. And for this reason we organize a course for complete beginners in September, with us at SWITCH.

You can learn everything about the course here -> https://switchvarna.com/bg/courses/seo-marketing/



Author: Switch CoWorking Space

Facebook
Twitter
LinkedIn

💼 Work Together, Save Together!

Coworking Bundles for Teams & Friends

✨ Bring your team. Share the experience. Unlock exclusive discounts.

At Switch Coworking, we believe in collaboration — not just in how you work, but in how you share the coworking experience. That’s why we created our “Work Together” bundle packages, designed for teams, partners, and groups who want to work from the same inspiring space.

📦 What are Bundled Packages?

When you choose a bundle, you’re not just buying one pass —
you’re unlocking a shared coworking experience for 2 or 3 desks.

Each bundle includes:

  • ✅ One package automatically assigned to your account

  • ✅ The rest can be sent to your teammates or friends

  • ✅ Each recipient gets their own profile and access

💸 Bundle Discounts

Because collaboration should be rewarded, you also enjoy:

  • 🔹 10% OFF when you buy for 2 desks

  • 🔹 15% OFF when you buy for 3 desks

Better together — and better for your budget.

🧑‍💼 How Does It Work?

  • Buy a bundle of 2 or 3 packages

  • Log into your profile after purchase

  • You’ll see a section where you can enter the emails and names of your colleagues

  • Send them their coworking package in just one click

  • They receive an email with their login details and can start working immediately!

🎯 Who Is It For?

  • 🚀 Startup teams looking to save on desk space

  • 🧠 Freelancers working with collaborators

  • 💡 Friends or couples who want to work side-by-side

  • 👩‍💻 Anyone who loves flexibility, freedom, and connection

 

✅ Simple, Flexible, Smart

No paperwork. No commitments.
Just shared access to a space that’s built for focus, creativity, and productivity.

So why not bring your teammate along?

Buy a bundle, send a pass, and build something great — together.

💼 Работете заедно. Спестявайте заедно!

Пакети за екипи и колеги

✨ Вземете колега, споделете преживяването, вземете отстъпка.

В Switch Coworking вярваме, че най-добрите резултати се постигат в добра компания.
Затова създадохме нашите „Работи с колега“ пакетни предложения – за да можете да споделите вдъхновяващото пространство с вашия екип, партньор или приятел.

📦 Какво представляват пакетите в комплект?

Когато изберете пакет за 2 или 3 работни места, вие не получавате просто достъп до място —
вие споделяте цялото преживяване с вашия екип:

  • ✅ Един пакет се добавя автоматично към вашия профил

  • ✅ Останалите можете да изпратите на колеги

  • ✅ Всеки получава собствен профил, код и достъп

💸 Отстъпки за екипи:

  • 🔹 10% отстъпка, ако купите пакет за 2-ма души

  • 🔹 15% отстъпка, ако купите за 3-ма души

Работете заедно – и плащайте по-малко.

🧑‍💻 Как работи?

  1. Изберете пакет за 2 или 3 работни места

  2. Влезте в профила си след покупка

  3. Ще видите секция за въвеждане на имейлите и данните на вашите колеги

  4. Изпратете им техните пакети с едно натискане

  5. Те получават имейл с достъп и инструкции — и могат веднага да започнат работа!

👥 За кого е подходящо?

  • 🚀 За стартъпи и малки екипи

  • 🧠 За фрийлансъри, които си сътрудничат

  • 💡 За приятели и двойки, които искат да работят заедно

  • 👩‍💻 За всеки, който цени свободата, фокуса и добрата среда

✅ Удобно. Гъвкаво. Умно.

Без договори. Без сложни регистрации.
Просто споделен достъп до пространство, създадено за работа с мисъл.

Купи пакет, изпрати достъп, създайте нещо страхотно – заедно.